by Juanita Louw | Jul 11, 2025 | Paid Advertising
South Africa’s diverse and dynamic market offers unique opportunities for businesses looking to connect with local consumers. With a population of over 60 million, a growing digital landscape, and a mix of cultural and economic nuances, refining your ad audiences is...
by Juanita Louw | Jul 1, 2025 | Social Media Marketing
Negative comments are inevitable for any brand with an online presence. Whether it’s a disgruntled customer, a competitor stirring the pot, or a random troll, how you respond can make or break your reputation. Here’s a practical guide to managing negative feedback...
by Juanita Louw | Jun 12, 2025 | Paid Advertising
Running paid ads on a tight budget can feel like trying to fill a swimming pool with a teaspoon. Every cent counts, and wasting money on ineffective campaigns is not an option. Fortunately, with the right strategies, you can maximise your return on investment (ROI)...
by Juanita Louw | Jun 4, 2025 | Social Media Marketing
Social media: it’s a cornerstone of modern marketing, yet it often feels like a relentless task treadmill. For professional marketers and business owners, the juggling act of creating posts, engaging followers, tracking metrics, and keeping up with trends can sap...
by Juanita Louw | May 20, 2025 | Content Marketing
Blogging has been a cornerstone of digital marketing for years, and for good reason. It’s a great way to share insights, build authority, and connect with your audience. But if you think blogging alone is enough to carry your content marketing strategy in 2025, it’s...
