by Juanita Louw | Oct 22, 2025 | Social Media Marketing
Artificial intelligence (AI) is revolutionising social media marketing, moving it from a largely reactive, manual process to a data-driven, predictive, and highly efficient discipline. Across industries, brands are adopting AI to improve content creation, audience...
by Juanita Louw | Aug 26, 2025 | Social Media Marketing
In 2025, marketers in South Africa face a key question: not whether social platforms can drive sales—they clearly can—but which platforms consistently convert and deliver measurable revenue. Below, we break down the major networks, the business types they serve best,...
by Juanita Louw | Jul 1, 2025 | Social Media Marketing
Negative comments are inevitable for any brand with an online presence. Whether it’s a disgruntled customer, a competitor stirring the pot, or a random troll, how you respond can make or break your reputation. Here’s a practical guide to managing negative feedback...
by Juanita Louw | Jun 4, 2025 | Social Media Marketing
Social media: it’s a cornerstone of modern marketing, yet it often feels like a relentless task treadmill. For professional marketers and business owners, the juggling act of creating posts, engaging followers, tracking metrics, and keeping up with trends can sap...
by Juanita Louw | Apr 29, 2025 | Social Media Marketing
Social media has become a standard part of most marketing routines — but the question remains: is it actually contributing to business outcomes, or is it just something that gets done out of habit? Posting a few updates a week without much thought behind them can feel...
by Krystal | Nov 20, 2024 | Digital Marketing, Social Media Marketing
Social media is more than just a marketing tool—it’s a space where businesses thrive by staying relatable and accessible. Here’s how to make it work in 2025. Start with Organic Marketing Organic marketing is at the heart of successful social media strategies. It...
