by Krystal | Oct 30, 2026 | Analytics
A marketing report might show that a business generated 150 leads during the month. On the surface, that sounds encouraging. But what if only 30 enquiries came from people who genuinely needed the service, and just eight resulted in paying customers? Those numbers...
by Krystal | Oct 26, 2026 | Analytics
Marketing reports often compare campaign results with industry benchmarks. A business may be told that its click-through rate is above average, its cost per lead is too high or its conversion rate should be better. These comparisons can be useful. However, they can...
by Krystal | Oct 21, 2026 | Analytics
Festive-season marketing rarely takes place on a single platform. A business might run Google Ads to reach people actively searching for products, publish promotional content on social media, send offers to existing customers and update its website with seasonal...
by Krystal | Oct 15, 2026 | Analytics
A customer searches for a service, reads an article on a business website and leaves without making an enquiry. Several days later, they see a social media post from the same business. They return to the website, review the service information and compare their...
by Krystal | Oct 5, 2026 | Analytics
Measurement is often discussed after a marketing campaign has already started. Traffic increases. Advertising platforms report clicks. Social posts generate engagement. Leads begin arriving, and someone asks the obvious question: is the campaign working? At that...
by Krystal | Sep 25, 2026 | Analytics
Marketing platforms provide more data than most small businesses need. Website analytics can show thousands of measurements. Advertising platforms provide another set of figures, while social media, email and customer relationship systems add even more. Putting all of...
