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Google Ads vs. Social Media Ads: Where Should You Invest?

Google Ads vs. Social Media Ads: Where Should You Invest?

by Juanita Louw | Feb 27, 2025 | Paid Advertising

Digital advertising has become an essential tool for businesses in South Africa, where internet penetration is rapidly increasing. According to Statista, the number of internet users in South Africa is expected to reach 40 million by 2025. With this growth, business...
Understanding PPC Metrics: Essential Data Your PPC Service Provider Should Send You

Understanding PPC Metrics: Essential Data Your PPC Service Provider Should Send You

by Krystal | Sep 6, 2024 | Digital Marketing, Paid Advertising

When working with a professional PPC (Pay-Per-Click) service provider, it’s essential to know what metrics they should be reporting to you. These metrics provide insight into how your campaigns are performing, where your money is going, and what kind of results you’re...
The True Costs of DIY Google Ads: Why Professional Assistance is Essential

The True Costs of DIY Google Ads: Why Professional Assistance is Essential

by Krystal | Aug 7, 2024 | Digital Marketing, Paid Advertising

Google Ads offers a robust platform for online advertising, but managing it effectively requires specialized knowledge and experience. Many businesses attempt to handle their Google Ads campaigns in-house, only to discover hidden costs and challenges. This article...
Harnessing Google Ads: A Key to Small Business Success

Harnessing Google Ads: A Key to Small Business Success

by Krystal | Jul 31, 2024 | Digital Marketing, Paid Advertising

For small business owners striving to make a mark in a crowded market, leveraging digital marketing tools is crucial. Google Ads stands out as a powerful platform that can significantly increase a business’s online presence. Here’s why small business...
Embracing Ugly Ads: The Surprising Power of Imperfection in Advertising

Embracing Ugly Ads: The Surprising Power of Imperfection in Advertising

by Krystal | Jun 12, 2024 | Digital Marketing, Paid Advertising

Standing out is key in advertising. Amidst a sea of polished, aesthetically pleasing ads, a new trend is making waves: ugly ads. These ads, characterized by their unpolished, clumsy, and sometimes jarring appearance, are proving to be surprisingly effective. Here’s a...
Five Reasons Small South African Businesses Should Use Google Ads

Five Reasons Small South African Businesses Should Use Google Ads

by Krystal | May 28, 2024 | Paid Advertising

Small businesses in South Africa need effective strategies to stand out and grow. Google Ads provides an array of benefits that can help these businesses achieve their marketing goals. Here are five compelling advantages of using Google Ads for small South African...
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