Is Your Website Ready for Festive-Season Traffic?

Is Your Website Ready for Festive-Season Traffic?

The festive season can change the way people use a business website. Customers may be looking for holiday opening hours, delivery information, last-minute services, availability or a quick way to contact someone. They may also be browsing from their phones while...
What Belongs on a Strong Small-Business Home Page?

What Belongs on a Strong Small-Business Home Page?

A home page has a difficult job. It may need to serve someone who has never heard of the business, a potential customer comparing several providers and an existing customer looking for contact information. Those visitors do not necessarily want the same thing. Trying...
How Clear Service Pages Generate Better Enquiries

How Clear Service Pages Generate Better Enquiries

Generating more website enquiries is not always the right goal. A business can receive plenty of contact form submissions and still struggle to turn them into customers. Some enquiries may be for services the company does not provide. Others may come from outside its...
Website Navigation Best Practices

Website Navigation Best Practices

Website navigation has a simple job. Help people get where they need to go. That sounds straightforward. In practice, navigation often becomes complicated as a website grows. A business starts with: Home About Services Contact Then it adds: More services Products...