How Early Should Festive Content Be Published?

How Early Should Festive Content Be Published?

Festive-season marketing can feel premature when spring has only just started. Customers may not be thinking about December holidays yet, decorations are still packed away and businesses may be concentrating on the final months of the working year. From a content...
Is Your Website Ready for Festive-Season Traffic?

Is Your Website Ready for Festive-Season Traffic?

The festive season can change the way people use a business website. Customers may be looking for holiday opening hours, delivery information, last-minute services, availability or a quick way to contact someone. They may also be browsing from their phones while...
When Remarketing Is Worth Adding to Your Campaign

When Remarketing Is Worth Adding to Your Campaign

Most website visitors do not become customers during their first visit. They may be comparing suppliers, checking prices, researching a service or simply gathering information before making a decision. Some intend to return but become distracted. Others are interested...
SEO Tasks to Complete Before the Festive-Season Rush

SEO Tasks to Complete Before the Festive-Season Rush

The festive season can change search behaviour quickly. People start looking for accommodation, restaurants, gifts, home services, vehicle maintenance, couriers, events and other services connected to year-end plans. Businesses may also face shortened working periods...