by Krystal | Jul 9, 2025 | Website Design
South African customers in 2025 have high expectations for a business website, driven by widespread internet access, mobile dominance, and a demand for seamless, personalized, and trustworthy digital experiences. With over 70% of the population—approximately 42...
by Krystal | Jul 3, 2025 | SEO
South African businesses rely heavily on Google’s search engine to connect with customers, but staying visible in search results is a constant challenge due to frequent algorithm updates. Google’s 2025 algorithm changes, particularly the March and June core updates,...
by Krystal | Jun 26, 2025 | Digital Marketing
I’ve seen South African SMEs pour effort into digital marketing campaigns, only to stumble due to common pitfalls. The digital space offers immense potential for small and medium enterprises, but missteps can drain budgets and stall growth. Here are five critical...
by Krystal | Jun 24, 2025 | Analytics
Analytics is the backbone of informed decisions, transforming raw data into actionable insights that shape effective campaigns. Here’s how to leverage analytics to make smarter marketing choices, grounded in my experience steering high-impact strategies. Why Analytics...
by Krystal | Jun 20, 2025 | Branding and Graphics
Deciding when to rebrand and understanding the financial implications are critical decisions that can shape a company’s future. Rebranding isn’t just a visual refresh—it’s a strategic overhaul that can redefine how customers, competitors, and the market perceive your...
