by Krystal | Sep 25, 2026 | Branding and Graphics
A customer might first encounter a business through a social media post. Later, they visit the website, read an article, receive an email and eventually speak to someone from the company. Each interaction may have been created by a different person. The social media...
by Krystal | Sep 25, 2026 | Content Marketing
The first conversation between a business and a potential customer may not be the customer’s first interaction with that business. They may already have visited several service pages, read an article, looked at previous work and compared the website with those...
by Krystal | Sep 15, 2026 | Content Marketing
Publishing an article and sharing its link once on social media leaves much of its potential unused. A detailed article contains more than one piece of content. It may contain several useful ideas, explanations, examples, statistics, customer questions and practical...
by Krystal | Sep 11, 2026 | Social Media Marketing
People do not open social media because they are hoping to read another company’s marketing message. They are checking updates, reading news, watching videos, following people they know or passing a few minutes between other tasks. A business post appears in the...
by Krystal | Sep 11, 2026 | Digital Marketing
A customer sees one of your social media posts and remembers the company name. Two days later, they search for your business on Google. They visit the website, read an article and leave without making contact. A week later, an email reminds them about the service they...
