When Seasonal Branding Goes Too Far

When Seasonal Branding Goes Too Far

As the festive season approaches, businesses begin changing their advertising, websites, social media graphics and promotional materials to reflect the time of year. Red and green colour schemes appear, logos acquire decorative elements, and ordinary marketing...
How to Track Festive Campaigns Across Several Channels

How to Track Festive Campaigns Across Several Channels

Festive-season marketing rarely takes place on a single platform. A business might run Google Ads to reach people actively searching for products, publish promotional content on social media, send offers to existing customers and update its website with seasonal...