What Makes a Service Page Relevant to Local Searchers?

What Makes a Service Page Relevant to Local Searchers?

Someone searching for a plumber in Cape Town is usually looking for something different from a person researching how household plumbing works. The first search suggests a practical need. The person may want to know whether a business serves their area, what work it...
How Google Business Profile Supports Local Visibility

How Google Business Profile Supports Local Visibility

When someone searches for a nearby service, they may never reach a business’s website before deciding who to contact. They might search for an electrician in their suburb, a dental practice close to work or a restaurant near their accommodation. Google can show...
SEO Tasks to Complete Before the Festive-Season Rush

SEO Tasks to Complete Before the Festive-Season Rush

The festive season can change search behaviour quickly. People start looking for accommodation, restaurants, gifts, home services, vehicle maintenance, couriers, events and other services connected to year-end plans. Businesses may also face shortened working periods...
What Google Needs to Understand About Your Service Pages

What Google Needs to Understand About Your Service Pages

A service page can look polished and still communicate surprisingly little. A large photograph, a short paragraph and a “Contact Us” button may tell an existing customer enough to make an enquiry. Someone arriving through Google may need considerably more...