by Krystal | Mar 18, 2025 | Analytics
Managing marketing efforts today means making decisions based on data rather than guesswork. Google Analytics 4 is the tool I rely on to understand campaign performance, track audience behavior, and make informed choices that drive results. It isn’t just about...
by Krystal | Feb 17, 2025 | Analytics
Understanding how visitors interact with a website is key to achieving conversion targets. Over time, proven methods for collecting and analysing user data have led to significant improvements in website performance and overall user experience. This guide outlines...
