What Makes a Service Page Relevant to Local Searchers?

What Makes a Service Page Relevant to Local Searchers?

Someone searching for a plumber in Cape Town is usually looking for something different from a person researching how household plumbing works. The first search suggests a practical need. The person may want to know whether a business serves their area, what work it...
How Clear Service Pages Generate Better Enquiries

How Clear Service Pages Generate Better Enquiries

Generating more website enquiries is not always the right goal. A business can receive plenty of contact form submissions and still struggle to turn them into customers. Some enquiries may be for services the company does not provide. Others may come from outside its...
What Google Needs to Understand About Your Service Pages

What Google Needs to Understand About Your Service Pages

A service page can look polished and still communicate surprisingly little. A large photograph, a short paragraph and a “Contact Us” button may tell an existing customer enough to make an enquiry. Someone arriving through Google may need considerably more...