by Krystal | Sep 25, 2026 | Branding and Graphics
A customer might first encounter a business through a social media post. Later, they visit the website, read an article, receive an email and eventually speak to someone from the company. Each interaction may have been created by a different person. The social media...
by Krystal | Sep 17, 2026 | Social Media Marketing
One of the hardest parts of maintaining business social media is deciding what to post. After the obvious company news, project photographs and promotional messages have been used, content planning can quickly become repetitive. Customers can provide a useful source...
by Krystal | Sep 15, 2026 | Content Marketing
Publishing an article and sharing its link once on social media leaves much of its potential unused. A detailed article contains more than one piece of content. It may contain several useful ideas, explanations, examples, statistics, customer questions and practical...
by Krystal | Sep 11, 2026 | Social Media Marketing
People do not open social media because they are hoping to read another company’s marketing message. They are checking updates, reading news, watching videos, following people they know or passing a few minutes between other tasks. A business post appears in the...
by Krystal | Aug 14, 2026 | Social Media Marketing
A business can have thousands of followers and still receive very little meaningful engagement. Posts are published regularly, but few people comment. Videos receive limited attention. Links generate little traffic. The account appears active, yet the audience rarely...
