Why Customer Journey Gaps Cost Businesses Sales

Why Customer Journey Gaps Cost Businesses Sales

A potential customer finds your business through Google, visits your website and reads about your services. They are interested enough to make contact, but the enquiry form is difficult to complete on their phone. They leave without submitting it. Another customer...
Is Your Website Ready for Festive-Season Traffic?

Is Your Website Ready for Festive-Season Traffic?

The festive season can change the way people use a business website. Customers may be looking for holiday opening hours, delivery information, last-minute services, availability or a quick way to contact someone. They may also be browsing from their phones while...
Internal Linking Best Practice

Internal Linking Best Practice

Publishing a new article is only part of building a useful website. The next question is where that article fits. Which existing pages should link to it? Which pages should it link to? How does it connect with your services, products or other articles? Internal...