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From Data to Decisions: Making Smarter Marketing Choices With Analytics

From Data to Decisions: Making Smarter Marketing Choices With Analytics

by Krystal | Jun 24, 2025 | Analytics

Analytics is the backbone of informed decisions, transforming raw data into actionable insights that shape effective campaigns. Here’s how to leverage analytics to make smarter marketing choices, grounded in my experience steering high-impact strategies. Why Analytics...
How to Stretch a Small Paid Ads Budget Without Wasting a Cent

How to Stretch a Small Paid Ads Budget Without Wasting a Cent

by Juanita Louw | Jun 12, 2025 | Paid Advertising

Running paid ads on a tight budget can feel like trying to fill a swimming pool with a teaspoon. Every cent counts, and wasting money on ineffective campaigns is not an option. Fortunately, with the right strategies, you can maximise your return on investment (ROI)...

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