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From Vanity Metrics to Revenue Metrics: What Business Owners Should Actually Track

From Vanity Metrics to Revenue Metrics: What Business Owners Should Actually Track

by Juanita Louw | May 14, 2026 | Analytics

Most business owners have seen reports filled with impressive-looking numbers. Thousands of impressions. Hundreds of clicks. A spike in followers. Traffic graphs are climbing upwards like a cryptocurrency chart in 2021. It looks encouraging. Sometimes it even feels...
5 Digital Marketing Mistakes South African SMEs Must Avoid

5 Digital Marketing Mistakes South African SMEs Must Avoid

by Krystal | Jun 26, 2025 | Digital Marketing

I’ve seen South African SMEs pour effort into digital marketing campaigns, only to stumble due to common pitfalls. The digital space offers immense potential for small and medium enterprises, but missteps can drain budgets and stall growth. Here are five critical...

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