by Krystal | Aug 21, 2025 | Digital Marketing
A marketing funnel is a structured process that guides potential customers from awareness to purchase, tailored to their needs and behaviours. For local businesses, creating a funnel that resonates with the community is critical for driving conversions. This article...
by Juanita Louw | Aug 12, 2025 | Paid Advertising
Running paid ads is easy. Running paid ads that actually convert — that’s where the real skill lies. While national campaigns often grab the headlines, local advertising presents its own unique set of challenges and opportunities. After reviewing data from...
by Krystal | May 26, 2025 | Website Design
Your website is your brand’s digital handshake, the first—and sometimes only—chance to win over potential customers. If it’s not pulling its weight, it’s actively costing you sales. We’ve seen businesses haemorrhage revenue because their websites fail to connect,...
