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Search Engine Visibility: How to Compete When Everyone is SEO Optimised

Search Engine Visibility: How to Compete When Everyone is SEO Optimised

by Juanita Louw | May 6, 2025 | SEO

When search engine optimisation (SEO) was new, small improvements could produce big gains. Today, nearly every business is optimised in some way—meaning you’re no longer competing with the uninitiated, but with equally prepared players. So how do you stand out when...
Stop Posting and Hoping: Make Social Media Work for Your Brand

Stop Posting and Hoping: Make Social Media Work for Your Brand

by Juanita Louw | Apr 29, 2025 | Social Media Marketing

Social media has become a standard part of most marketing routines — but the question remains: is it actually contributing to business outcomes, or is it just something that gets done out of habit? Posting a few updates a week without much thought behind them can feel...
Website Loading Speed: Why It Matters and How to Improve It

Website Loading Speed: Why It Matters and How to Improve It

by Juanita Louw | Feb 28, 2025 | SEO, Website Design

Imagine you’re scrolling on your phone, searching for a product or service in South Africa. You click a link, but the page crawls to load. Annoyed, you tap back and try another site. Sound familiar? In a country where internet speeds can be a mixed bag—blazing fast in...
Google Ads vs. Social Media Ads: Where Should You Invest?

Google Ads vs. Social Media Ads: Where Should You Invest?

by Juanita Louw | Feb 27, 2025 | Paid Advertising

Digital advertising has become an essential tool for businesses in South Africa, where internet penetration is rapidly increasing. According to Statista, the number of internet users in South Africa is expected to reach 40 million by 2025. With this growth, business...

Recent Posts

  • Search Engine Visibility: How to Compete When Everyone is SEO Optimised
  • Stop Posting and Hoping: Make Social Media Work for Your Brand
  • Emerging Trends in Digital Marketing: What to Watch and How to Adapt
  • Your Website Traffic Will Disappear in 2025: The Role of AI and How to Turn Your SEO Strategy into a GEO Strategy
  • How to Use Google Analytics 4 for Smarter Marketing Decisions

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