by Krystal | Oct 13, 2026 | Content Marketing
Not every article published for a particular time of year needs to disappear when that period ends. A guide to preparing a home for summer may remain useful for years. A Black Friday promotion, on the other hand, may become irrelevant as soon as the offer expires....
by Juanita Louw | Jul 18, 2025 | Content Marketing
When it comes to content marketing, the battle between evergreen and trending content is less about competition and more about strategic alignment. Each type serves a distinct purpose, and understanding when and how to use them can significantly influence traffic,...
