When Seasonal Branding Goes Too Far

by Krystal | Oct 30, 2026 | Branding and Graphics

As the festive season approaches, businesses begin changing their advertising, websites, social media graphics and promotional materials to reflect the time of year. Red and green colour schemes appear, logos acquire decorative elements, and ordinary marketing...

When to Increase Advertising Budgets for Year-End Campaigns

by Krystal | Oct 7, 2026 | Paid Advertising

Year-end demand can create a strong case for increasing advertising spend. Customers may be shopping for gifts, booking holidays, arranging year-end functions, preparing their homes for summer or trying to complete business projects before December shutdowns. More...

Timing Your Holiday Ads: When to Launch for Best Results

by Juanita Louw | Nov 25, 2025 | Paid Advertising

Holiday advertising requires precise timing to reach consumers when they are most receptive. Data from recent years shows clear patterns in shopping behaviour that determine ad performance. Key Holiday Shopping Periods and Launch Windows Early November (First Week)...