by Juanita Louw | May 6, 2025 | SEO
When search engine optimisation (SEO) was new, small improvements could produce big gains. Today, nearly every business is optimised in some way—meaning you’re no longer competing with the uninitiated, but with equally prepared players. So how do you stand out when...
by Krystal | Mar 3, 2025 | Analytics
Bounce rates are a key metric that indicates the percentage of visitors who exit your website after viewing just one page. Over the years, I have used this indicator to assess digital campaigns and adjust strategies to improve overall website performance. 1. What Is...
by Krystal | Feb 17, 2025 | Analytics
Understanding how visitors interact with a website is key to achieving conversion targets. Over time, proven methods for collecting and analysing user data have led to significant improvements in website performance and overall user experience. This guide outlines...
by Krystal | Nov 13, 2024 | Website Design
An outdated website goes beyond superficial aesthetics; it has real impacts on business functionality, security, and branding. Modern web design strategies can address these areas effectively, helping brands avoid missed opportunities. 1. Performance and Loading Speed...
