Is Your Website Ready for Festive-Season Traffic?

Is Your Website Ready for Festive-Season Traffic?

The festive season can change the way people use a business website. Customers may be looking for holiday opening hours, delivery information, last-minute services, availability or a quick way to contact someone. They may also be browsing from their phones while...
A Simple Monthly Marketing Report for Small Businesses

A Simple Monthly Marketing Report for Small Businesses

Marketing platforms provide more data than most small businesses need. Website analytics can show thousands of measurements. Advertising platforms provide another set of figures, while social media, email and customer relationship systems add even more. Putting all of...
12 Marketing KPIs Every Business Should Track

12 Marketing KPIs Every Business Should Track

Marketing should do more than generate attention. It should attract potential customers, support sales and contribute to business growth. However, without the right data, it can be difficult to determine which marketing activities are producing meaningful results. Key...